new hindi entertainment channel colors gets highest position
Colors (the new hindi channel) secured first position in hindi television. In less than nine months of its launch Colors, the Hindi GEC from the Viacom 18 stable, has displaced Star Plus from the number one position it held for the last nine years. ” Colors weekly average Gross Rating Points between April 5 and April 11 were 292 ahead of Star Plus at 267. Zee was the number three channel at 235 GRPs ” According to television viewership measurement agency TAM
A Star India spokesperson said that leadership was not a one-week game. “Star Plus has been a leader and an innovator for the last nine years. Bidaai and Yeh Rishta… continue to top the charts in Hindi entertainment. Our commitment is to provide quality entertainment…We are confident that we will regain our leadership,” the spokesperson said.
Colors CEO, Rajesh Kamat, said: “It’s one week’s data and there’s a long battle ahead. But what is heartening is that Colors has been the most-watched channel during prime time in the last few weeks.”
Colors new hindi serial Balika Vadhu also more popular in indian womans. Balika Vadhu describes the view of old rajasthani culture regarding girls. and the main theme of Balika Vadhu is BAAL VIVAH.
source business-standard
colours deserves to be on no1.star plus is pathetic with all its saas bahu sagas
yes you are right sunny……..